Social Responsibility

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NATIONAL EMERGENCIES AND ENVIRONMENT

Disaster Relief

Blue Star has been quick to respond to national disasters such as the Uttarakhand floods, Tamil Nadu floods and the Kerala floods. The donations, in partnership with CII Foundation were utilised for immediate relief provisions including the restoration and redevelopment of public property in the sphere of health and education. In 2019, Kalinga Institute of Social Sciences, Bhubaneswar, India’s largest institute for less-privileged tribal students, was affected by Cyclone Fani, leading to massive destruction of their property. Blue Star contributed towards restocking their library with copies of books for the Science stream for students of Grade XI and XII.


Pandemic Response

The outbreak of the COVID-19 pandemic brought in a severe shortage of the full gear of Personal Protective Equipment (PPE) for front-line health workers, leaving them vulnerable to the deadly illness. Blue Star partnered with CII Foundation, for providing PPE for the staff working at the Thane Municipal Corporation hospitals. Blue Star as part of the CII partnership have initiated tele-ICUs in three districts of Maharashtra. In FY21, Blue Star is planning projects pertaining to the COVID-19 aftermath.


Environment

Blue Star supported the All India Plog Run organised by United Way India to spread awareness on the issue of plastic pollution. This event, which was the largest community-led waste collection initiative in the country, was held across 50 cities of India with a turnout of over 2.5 lakh runners across all age groups, collecting 32,475kg of waste material. Blue Star’s employee volunteering drive for the Plog Run saw participation of 733 employees, including their families and friends across Mumbai, Thane, New Delhi, Gurugram, Chandigarh, Kolkata, Chennai, Bengaluru and Hyderabad.


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