Blue Star Engineering & Electronics Ltd (Blue Star E&E) is a wholly owned subsidiary of Blue Star Limited (www.bluestarindia.com), a USD 681 million engineering conglomerate headquartered in India. The company has built up a strong reputation for providing advanced technology products as well as turnkey engineering solutions that cater to several industries across the country. It is the exclusive distributor in India for many globally renowned manufacturers of hi-tech professional electronics equipment and services, as well as industrial products and systems.
This business was earlier part of Blue Star’s Professional Electronics & Industrial Systems Group and has been in existence for over six decades. Over the years, the business model changed from the Group being a distributor of leading global manufacturers to that of a system integrator and value-added reseller, thereby moving up the value chain.
Since an independent entity focussing on these activities with specialised resources would have enabled it to exploit its full potential, the parent company Blue Star Limited took a decision to transfer the business to a separate wholly owned subsidiary from April 1, 2015. The business has been successful in capturing the pulse of the market and has carved out profitable niches for itself in most of the specialised markets that it operates in.
The business operates in two broad segments vide eight lines of business:
The value addition in each of these individual businesses lies in precise need identification, solution configuration, design & engineering, pre-installation support, installation and commissioning as well as reliable after-sales service. Blue Star Engineering & Electronics draws heavily from the strengths of its parent company such as the sound financial health of operations, nation-wide network of offices, a solid value system and cohesive organisational culture.