As part of its brand building exercise, Blue Star Ltd has launched an aggressive national print campaign, comprising five press advertisements. Handled by Madison Communications, the campaign highlights the company's technical expertise.

According to a spokesperson from Blue Star, the objective of the campaign is to enhance the company's image and also inform people that it offers customised cooling solutions to suit their individual needs.

Through this campaign, we want to educate customers on critical design parameters of air conditioning and refrigeration which go beyond cooling elaborates the spokesperson.