Blue Star is India's leading air conditioning and commercial refrigeration company, with an annual revenue of over ₹3500 crores (over US$ 510 million), a network of 35 offices, 5 modern manufacturing facilities, 2700 employees, 2200 dealers and 600 retailers. Blue Star's integrated business model of a manufacturer, contractor and after-sales service provider enables it to offer an end-to-end solution to its customers, which has proved to be a significant differentiator in the market place. In fact, every third commercial building in India has a Blue Star product installed.
The Company fulfills the cooling requirements of a large number of corporate, commercial as well as residential customers. Blue Star has also recently forayed into the residential water purifiers business with a stylish and differentiated range including India’s first RO+UV Hot & Cold water purifier; as well as the air purifiers and air coolers businesses. The Company also offers expertise in allied contracting activities such as electrical, plumbing, fire-fighting and industrial projects, in order to offer turnkey solutions, apart from execution of specialised industrial projects.
Blue Star's other businesses include marketing and maintenance of imported professional electronics and industrial products and systems, which is handled by a wholly owned subsidiary of the Company called Blue Star Engineering & Electronics Ltd.
Blue Star has business alliances with world-renowned technology leaders such as Rheem Mfg Co, USA; Hitachi Medical Corporation, Japan; Danfoss, Denmark; Bitzer, Germany; Emerson, USA; Aeroflex, USA; Kitz, Japan; and many others, to offer superior products and solutions to customers.
The Company has manufacturing facilities at Dadra, Himachal, Wada and Ahmedabad, which use modern, state-of-the-art manufacturing equipment to ensure that the products have consistent quality and reliability. The Company has a manufacturing footprint of about 1 lakh sq m, manufacturing over 300 models across 25 product lines. The Company's mainstay of product development and R&D has been energy efficiency, coupled with eco-friendly and sustainable products.
In accordance with the nature of products and markets, business drivers, and competitive positioning, the lines of business of Blue Star can be segmented as follows:
Electro-Mechanical Projects and Packaged Air Conditioning Systems
This business segment covers the design, manufacturing, installation, commissioning and maintenance of central air conditioning plants, packaged/ducted systems and variable refrigerant flow (VRF) systems, as well as contracting services in electrification, plumbing and fire-fighting. After-sales services such as revamp, retrofit and upgrades also form part of this segment. Blue Star is the largest after-sales AC&R service provider in India, maintaining around 2 million TR of equipment. Its 24x7 call centre handles over 1 million service calls a year. Blue Star is present right from understanding the customer requirement to hassle-free project execution and committed after-sales service i.e. throughout the life cycle of the air conditioning system.
Blue Star offers a wide variety of stylish, contemporary and energy-efficient room air conditioners for both residential as well as commercial applications; manufactures and markets a comprehensive range of commercial refrigeration products and cold chain equipment; water purifiers; air purifiers; and air coolers.
Professional Electronics and Industrial Systems
For over six decades, Blue Star has been the exclusive distributor in India for many internationally renowned manufacturers of hi-tech professional electronic equipment and services, as well as industrial products and systems. It has carved out profitable niches for itself in most of the specialised markets it operates in, such as such as Industrial Products and Systems, Non Destructive Testing, Testing Machines, Data Communication Products & Services, Testing and Measuring Instruments and Healthcare Systems.This business is managed by the Company's wholly owned subsidiary, Blue Star Engineering & Electronics.